Human Services Essay

Human Services help provide essential resources for those in need. Dedication by advocates and human services workers help assist a wide range of social needs. Areas of focus are mental/physical control, self-sufficiency, and rehabilitation. The professionals that make up the human services industry are unique, their passionate about helping others. When working with clients it’s important to gain trust and relationship building is a must. Familiarity will help produce everlasting bonds and increase overall client progression. I am passionate about raising the awareness and help prevent the revolving door of men going in and out of prison. The picture is very predictable as it is distressing about the revolving door of men going to prison. Once these men leave prison they come home with few new positive or marketable skills and more bad habits than they had before they went to prison. They have little supervision, which will show encouragement to these men that someone will hold them accountable to make sure they are during what they are suppose to be doing. These men have a hard time finding gainful employment that they can take care of themselves. As a result, they fall back into the same behaviors that sent them to prison in the first place. Rather we believe this or not, the prison system is not to rehabilitate people, it is there to punish people for braking laws. All of this leads to high rates of recidivism and a virtual revolving door, with people going back into prison almost as fast as they leave it. Be able to be a good advocate you have to be able informed those who don’t really know what it is you stand for. As an advocate about the resolving doors of prison I have to be able to present facts about why this happening to these men and what it is I can do to help slow down this ongoing crisis. For example, it is a known fact that every year that over 50% of every person that is release from prison will either catch a new case or return back to prison in Missouri. The reason this is happening at a rapid rate here in Missouri is because there is not a lot of programs on the state level to help those who are being release to help with job opportunities, educational programs besides retaining a GED if you don’t have one, but after that a person has to make a decision on their own if they wish to further their education. So as an advocate of stopping the resolving doors, I will give the facts to those individuals that their chances of just making it on GED are slim to none. An advocate has to be proactive in what they believe in to get the results that will help those who they believe in.

Mcdonald’s and Kfc: Recipes for Success in China

McDonald’s and KFC: Recipes for Success in China 1. Assess KFC’s strategy in China? What should KFC do next? KFC’s strategy in China firstly aimed to be the first leader in foreign quick –service restaurant. KFC differentiated itself from other local Chinese fast food restaurants by not only providing normal standard KFC foods but also offering customers with high quality service with different concept and ambiance. Moreover, KFC adapted itself in the foods variety to match with customer needs. Its menu localization brings the concept of â€Å"American brand with Chinese characteristics.People are significant resource for KFC. Thus, KFC started talent development since the first day it started by offering training and providing career growth within the company. This talent development program, later on, greatly supported the expansion of KFC in China successfully. During crisis, KFC created opportunities for itself by expanding aggressively in China. Neve rtheless, KFC developed its own logistics system with STAR system. The own logistics system helps KFC to lower the costs, control the quality and deliver products and services to customers faster.With all these strategic plans, KFC succeeds in China greatly. To compete with other foreign fast foods which are coming to China in the near future, KFC should consider backward integration. KFC may set up its own farm to raise its own chickens and other major ingredients in order to control the quality and safety of the materials. This farm will be the only supplier for all the franchised KFC stores in China in order to control the quality and standards of foods. KFC should also set up training center.All the employees should be trained here and hence, to control the quality of the services in different stores. Nevertheless, in order to gain customers trust and loyalty, KFC should also focus on CSR (Corporate Social Responsibility) to show its concern of brining the best quality foods to customers while protecting environment and society. KFC should maintain its core competency of its products while keep developing its food innovations to reach its changing customers preferences and cultures. 2. Assess McDonald’s strategy in China?What should McDonald’s do next? McDonald strategy in China was to maintain the first world standards as a global brand. It focused to keep its quality of food consistency and food preparation process. It first kept the food menu instead of adaptations to local preference. With this strategy, McDonald did not gain great success at the beginning as KFC did. However, it gradually learned to adapt to local preferences by offering different menu to match with customer needs. It also expands in China through joint venture or sole proprietor instead of franchising.It also took a strategic move to link with China’s SinoPec and build drive-through outlets. It offers convenience to customers by offering 24-hour service. Though, it didn’t use aggressive expansion, gradual expansion of McDonald helps it learn and develop itself steadily in the long term. In order to compete with other fast foods business in China, McDonald should keep its core competence of high quality standards. However, it should also start its R&D center in China in order to understand Chinese market and hence, to offer the right products to match with customer needs.This may be done through more variety of foods. To maintain high quality of products, McDonald had fewer suppliers who could meet its standard. This might bring higher costs to McDonald. In order to compete in the long run, McDonald should find lower-cost source of materials. Similarly to KFC, it should consider backward integration to have its own farm to be its source of major raw materials and ingredients. This will not only result in lower costs but also in higher quality of the raw materials.Moreover, with the concept of 24-hour service, McDonald should consi der to have more variety of foods such as night meal which may include warm milk or smaller-size burger, more variety of salads instead of only heavy big meal. It should also try to differentiate itself from other restaurants by offering different services such as delivery service, fast-process-time-guarantee service (this is to ensure its fast service), and nice ambiance (as it also opens at night, instead of providing normal counter seats, McDonald may offer the sofa seats so that customers can come and relax, work or have a small meeting here).With this concept, customers may not only perceive McDonald as a fast food restaurant but more like a cafe or nice informal meeting point with their friends and colleagues during both rush hour and non-rush hour. This may help McDonald to capture more customer groups and hence generate more revenues.

HIV video summary Assignment Example | Topics and Well Written Essays - 250 words

HIV video summary - Assignment Example The first video proffered details of AIDS from the outbreak to epidemic. It discussed that AIDS was first reported June 5, 1981, when the U.S. Centers for Disease Control and Prevention recorded a cluster of Pneumocystis carinii pneumonia (now still classified as PCP but known to be caused by Pneumocystis jirovecii) in five homosexual men in Los Angeles. Acquired immune deficiency syndrome or acquired immunodeficiency syndrome (AIDS) is defined as a set of symptoms and infections resulting from the damage to the human immune system caused by the human immunodeficiency virus (HIV). More details on early epidemic signs, AIDS timeline, rapid AIDS virus test, global statistics, and question and answer portions were all presented. The mechanisms, from its inception to the life cycle of the virus were discussed. With the alarming number of people affected with AIDS, a specialized drug was developed to contain the syndrome. This is known as antiretroviral medications. â€Å"Antiretroviral drugs inhibit the reproduction of retroviruses-viruses composed of RNA rather than DNA. The best known of this group is HIV, human immunodeficiency virus, the causative agent of AIDS. Antiretroviral agents are virustatic agents which block steps in the replication of the virus. The drugs are not curative; however continued use of drugs, particularly in multi-drug regimens, significantly slows disease progression.† The enormity of people who had been diagnosed of AIDS/HIV in developing countries needs more than primary health care to address this illness. According to the video, the most appropriate care needed by patients diagnosed with AIDS/HIV is palliative care. By addressing the patients’ physical, emotional, mental, social, physiological aspects, health care practitioners could finally admit that appropriate treatment was indeed delivered. The lectures presented were very informative and useful as an authoritative

Gorporate Governanace Advisor for case PowerPoint Presentation

Gorporate Governanace Advisor for case - PowerPoint Presentation Example All these aspects of cooperate governance help in decision making capabilities. The decisions that the board have been making from the point of insufficient information and without due regard to either the risks or the environmental, social, and corporate governance issues involved. It is necessary to advice them on the growing importance of governance issues. It is imperative for the role of the good governance in corporate performance, and maximization of share holders’ value and the protection of investor’s rights. The decision by the board to invest a large amount of money which was raised primarily by bank loans, in developing a residential area by constructing homes, villas, a five star hotel recreational site and other required sites are informed by this lack of informed decision on corporate governance. The board should be advised that, the main objective of corporate governance is to reinforce a company, and encourage the standards of self rule so that the intensity of governance is in line with other domestic and international practices. It helps in the responsibility of handling money and the conduct of commercial activities. The serious concerns about the environmental impact of the construction plans and a very high probability that the project will be banned by the government’s Real Estate Standards Agency and the eventuality of the board cancelling the project, with a write off of the expenditure already incurred. This was possible to avoid, if cooperate governance was in place, as the scales of trade, and the size of companies’ bureaucracies’ involved makes it harder for individual control, and makes regulation externally by all the government agencies involved before a project can commence. To avoid the spread of failures corporate governance has come in handy for most companies in economies which are

Research and journalism Article Example | Topics and Well Written Essays - 2000 words

Research and journalism - Article Example Research on the other hand is a more long term longitudinal study based on foresight regarding future trends or events over a period of time. This is one of the most basic differences that makes journalism and research take on divergent roles. The collection of data is crucial to both journalism and research. According to Sedlmeier et al (1989), research is not a copy of record, as opposed to journalism. Here, it may be seen that journalism acts as a record of facts on which public opinion is molded and set forth. Yet, research is based on longitudinal studies that depend on the careful selection of subjects as well as focus groups upon whom analysis is conducted for a logical conclusion. To begin with, one has to understand research design in context of philosophy as a style of writing or expressing ideas. This has a nexus with positivism as well as interpretivism in understanding how knowledge is gathered and used. Johnson et al's text (2000) starts with a study of innate notions. This portion of the book is a study of the elements that lead to speculation and a subsequent formation of perspective. This points to positivism. Throughout this part, the authors have managed to hook the reader on to the idea that speculation is an element that must be used in very discreet doses as more of it can damage the practical side of things in one's mind. (Johnson et al, 2000) As a philosophical notion, this is an ideal that is true to writing. In writing, it is imperative to stick to a certain balance between factual information and a small amount of speculation. This holds on to people's imagination and memories. Therefore, in this part of the book, the authors have merely de scribed a style of writing that has to do with organising ideas and information or interpretivism. This sets the stage for understanding and differentiating between epistemology and ontology. Further into the book, one will find ideals that are connected with principles in the mind. The mind is an organ that churns out thoughts and expressions of the same. These expressions are a part of the basic mental setup of the person concerned. This quality, in turn, springs from an ability to form a successful marriage between imagination and the overall truth surrounding a person. Therefore, these principles work towards defining a certain kind of writing and research design that can be applied by any person for means of appropriate self expression. (Johnson et al, 2000) The second part of the book is about Ideas, which relates to journalism rather than research. Journalism is a field where ideation is an important phase before one begins to actually put the ideas down on pen and paper. Where does this ideation happen' It happens during one's life experiences. These life experiences revolve around the garnering of values and ideals in life. One's writing often depicts the state of one's belief system. Thus, in describing ideas, Locke has managed to show what a person's preliminary research in writing is based on. This preliminary research comes from what is within oneself. (Locke, 2007) Therefore, as far as data collection is concerned, positivism is the approach used by research, while interpretivism is the appr

Illegal Immigration in the European Union Essay

Illegal Immigration in the European Union - Essay Example The Maastricht treaty of 1992 created what is known as the ideology of the European citizens, the aim of this treaty was to incorporate the national identities of the citizens of the EU into a European identity without reducing the importance of the national identity of the citizens. The Amsterdam treaty of 1999 gave the citizens of the European Union the right to vote and also to participate in the elections for the European parliament. The Amsterdam treaty granted human rights to the citizens of the EU and this led to the creation of European Union Charter of Fundamental Rights. It was in the Tampere summit in 1999 that it was decided that there would be certain rights and laws for dealing with the issue of immigration, both legal and illegal. It was at the Tampere summit that it was decided that illegal immigration would be fought against using certain measures that would ensure that the illegal immigrants would be investigated quickly and hence the major goal of this paper was to send back the illegal immigrants to their country of origin as soon as possible. ... Canary Islands is an archipelago that is a part of Spain and it lies west to the African continent and is located at a close distance from morocco though the journey might look very easy but it is a very difficult one especially when the means of transport is not a very stable one. In 2005 around 4500 people entered the Canary Islands through the sea route but in 2006 the number almost grew 6 times when the number of illegal immigrants reached the figure of almost 31000. About 6000 migrants went missing or died and only 5000 people were intercepted by the coast guards. This led the then Canary Islands president to ask the centre for help with the issue of illegal immigrants by setting up a committee to address the problem which he describes as 'critical'. Aden martin, the then president of the canary islands, asked not only thy kingdom of Spain for help but also asked the EU to play its part in controlling this situation because he saw this not as a threat only to the canary islands or Spain but as a threat to a whole of Europe because once the illegal immigrants got through to the canary islands they could pretty much move through the whole of Europe freely as they were no check points because of the relaxation in visa policies for the whole of the European bloc. The problem as illustrated above is indeed quite critical because of the staggering number of people that have been trying to make it to Europe through the canary islands not only risk their lives and more than 10,000 people have already lost their lives but they also pose a threat to every party involved economically and due to the large numbers there are no facilities intact currently to deal with them that leads to the problem of crossing the line with respect to human rights issues and accommodation and

Analyzing a case study Example | Topics and Well Written Essays - 500 words

Analyzing a - Case Study Example Most companies use this before they implement a new project. This helps them understand the requirements even as they conduct market research. Strengths and weaknesses are internal factors while opportunities and threats are external. The MM Company has a good financial record since the introduction of green meters. This is evident that the product will do well if introduced to customers. The other strength of the project is that it was popular in the company. It is therefore, easier for the marketing team to convince the customers. In addition, the implementation of the project has executive support. Smith promises full support of the project, and this makes it easier to implement the project. The green project is the first one to be implemented in the market, and therefore, no competition. The company will have a competitive advantage because it will dominate the market. The project needs an outside-in approach. The manufacturing department cannot work alone. There has to be integration of all departments. For instance Werner argues that the company has been operating on separate systems for each of its silos. But this project will go against the culture and processes of the company. The project will have to integrate with IT‘s information Management Renewal project. Working with different departments in the company poses a huge political challenge (Kim, 2010). Another weakness is resources. Werner argues that MM has people but they are not able to work within the promised time. Lack of human capital will make the company incur costs of employing others who have technical skills. Delay is also another weakness whereby the project fails to meet a deadline. This will mean to put pressure on the working team. Strategies have to be implemented to ensure the success of the project. New advertisement strategies need to be employed. Since the Green project is popular in the company and the product is new in the

Critically Assess the Difference between Labour Standards and Labour Assignment

Critically Assess the Difference between Labour Standards and Labour Rights with Reference to the Work of the International Lab - Assignment Example Introduction The United Nations was established in 1945 to maintain global peace, â€Å"to reaffirm faith in fundamental human rights, in dignity and worth of the human person, in the equal rights of men and women and of nations large and small, and to establish conditions under which justice and respect for the obligations arising from treaties and other sources of international law can be maintained, and to promote social progress and better standards of life in larger freedom†.1 It discharges its functions effectively through the working of a number of specialized organizations like the Food and Agriculture Organization of the UN (FAO) that aims to reduce hunger and poverty by developing agriculture and â€Å"providing healthy dietary intake†2 , the World Health Organization (WHO) that strives for the control and eradication of diseases, the International Monetary Fund (IMF) that works for monetary cooperation among nations and many more.3 One such organization is th e International Labour Organization (ILO) that promotes social justice for laborers and aims to elevate the standards of labor rights and practices. ... bor compensation, social insurance, paid vacation, safety of industrial workers, employment service and labor inspection†.5 The achievements of the ILO in the pursuit of its objectives have been many like the ‘Tripartite Meeting on Safety and Health’ in the fishing industry in 1998-99 that set safety standards for fishermen.6 However, the deviation of the actual labor standards in comparison to the labor rights stated by the ILO is a subject seeking great evaluation. In this context, research in labor policies initiated by the ILO is of considerable relevance. The paper will presently address this problem of divergence of labor practices from the standard labor rights given by ILO. Labour Standards of the ILO The labor standards theoretically stated by the ILO are reflective of its objectives and goals but whether or not these standards are applied in reality, in case of all member nations, is debatable. Statement of Labour Rights In 1995, five broad fundamental ri ghts were identified by the ILO, addressing men, women and children workers of the world. They are freedom of association, right to organize and bargain collectively, freedom from forced labor, right to equal remuneration and non-discrimination in employment and the abolition of child labor.7 Freedom of Association implies that workers have the right to associate with one another and form unions or groups for the pursuit of a common objective or goal. The common objective is usually something aimed at improving the conditions of work for the laborers.8 Freedom to organize and bargain collectively states that the workers have the right to organize themselves into trade unions and other organizations. Collective bargaining occurs between these bodies and the management of a company on a variety of issues

Causes, Negative Effects of Child Abuse and Prevention Research Paper

Causes, Negative Effects of Child Abuse and Prevention - Research Paper Example This cause can be because of social-economic factors, parental profile, the family environment or child related factors. Parental related causes: In parental profile there are such factors as stressful conditions, health and mental problems, alcoholism and drug addiction, parenthood at youthful age and finally lack of proper parenting skills. All this factors in one way or another contribute directly or indirectly to the abuse of children or increases the susceptibility of children being abused. Family environment causes : Some of the factors within the family set up that increases the risk of children being abused include; constant marital conflicts and fights of the parents ,high burden of person responsibility and lack of support associated with single parenthood and failure of the parents to recognize and reward good behaviors but instead looking for negative behaviors in order to punish. Child related causes: Children in most cases do not contribute directly to being victims of mistreatment. ... , lack of social support, dangerous and risk neighborhoods and lastly violent communities that support the use of physical force to punish children (stopchildabusenow.com.au, 2008) 2.0 Effects of child abuse Child abuse and neglect results into physical, psychological, cognitive and behavioral consequences which are at times interrelated (Office on Child Abuse and Neglect (HHS), Washington, DC. e tal, 2003) Physical health problems: Health problems in children that are related to abuse include baby shaken syndrome that may result into brain damage, spinal cord injuries, impaired hearing, speech difficulties or even death. Trauma and psychological problems: Children undergoing mistreatment can suffer from complex trauma disorder which does affect the development of brain, interferes with capability of a child to integrate sensory, cognitive and emotional information and this eventually makes the child to overreact to subsequent stress situations. Learning and developmental problems: M altreatment of a child in early childhood does seriously affects the capacity development in infants particularly in area of speech and language. This in turn results in learning difficulties and poor performance and achievements academically. Mental problems: Mental problems particularly in adolescent is associated with abuse in childhood and the rates are generally higher in adolescent than in young children. In children and adolescents mental problems may include depression and anxiety disorders. Behavioral problems: Children abused in childhood portray complex behavior problems in adolescent. These behaviors may include isolation, sadness, depressions, aggressiveness, hyper reaction and improper sexual behaviors (Larmot, 2011) 3.0. Prevention of child abuse Children abuse and neglect

Allelopathy Paper Essay Example for Free

Allelopathy Paper Essay Introduction: Considering the beneficial properties of plants, not only to us, but the environment as well, it is important to understand the nature of Allelopathy and how it affects plant ecology. According to the Topics in Biology Laboratory Manuel, allelopathy refers to â€Å"the beneficial or harmful effects of one plant on another plant, by the release of chemicals from plant parts in both natural and agricultural systems. † By secretion of biochemical materials, allelopathy involves a plant’s ability to inhibit germination or growth of the surrounding germination. In our exercise, we tested for the presence of allelopathic chemicals in plant shoots and the effect of the allelopathic chemicals (our I. V. ) on the germination and growth (our D. V. ) on radish seeds. The question proposed became, â€Å"Does Rose seed extract affect the germination and growth of radish seeds? † Keeping the allelopathic effects in mind, our working hypothesis became, â€Å"If radish seeds get exposed to the rose leaf extract, then their percent successful germination and the average length will be less than the percent successful germination and the average length of the radish seeds which do not get exposed to the Rose leaf extract. Materials: For week 1 and week 2 the following materials were used: 10 grams of fresh leaves (rose), sandwich-type plastic bag, a scale, a blender, 100 mL of distilled water, folded cheesecloth, a funnel, one stock bottle, 3 pieces of filter paper, two Petri dishes, and 40 radish seeds. Methods: According to the Topics in Biolo gy Laboratory Manuel, the experiment was conducted as follows: First we needed to collect fresh leaves from one plant species, and fill up a plastic sandwich bag, which we were to bring with us to the lab. Next in groups we were to weigh 10 grams of leaves from the one plant species and place the measured sample in a blender. Next we added the 100 mL of distilled water to the blender. Holding the lid of the blender, we blended the mixture completely. Then we placed some folded cheesecloth into a funnel and sat it into a stock bottle. Finally we poured the blended mixture through the funnel/cheesecloth to filter the solution. To test the Allelopathic effects, we then needed to place 3 pieces of filter paper in each of the bottoms of the two Petri dishes. In one Petri dish (labeled with the leaf extract) we added 10 mL of the filtered solution, so that it soaked the filter paper layers. In the second Petri dish (labeled control), we added 10 mL of distilled water so that the water soaked the filter paper layers as well. Next in each of the Petri dished we added 20 radish seeds on top of the 3 pieces of filter paper, evenly spaced. Then we placed another piece of filter paper on top of the seeds in both dishes. Finally, we placed the lids on top of both Petri dishes to prevent excessive evaporation and stored them at room temperature, giving them a week to germinate, then be evaluated. Results: For our results, after careful observations and measurements, the percentages of successful germination were as follows: For the Experimental group, that is the group treated with extract, had a 70% success rate in which 14 of the 20 radish seeds had sprouts. However, the Control group, which had been treated with distilled water, had an 85% of successful germination in which 17 of the 20 seeds had sprouted. When comparing the seedlings length, the experimental group recorded 3. 0 mm being the shortest, and 13. 0 mm being the longest, making 4. mm the average length of the seedlings, all which is indicated on the following two pages by bar graph representations on average seed length and percentage rates of both groups. When looking at the control group, however, the shortest length measured was 12. 0 mm and the longest was 62. 0 mm, making their average 42. 0 mm. When observing each of the radish seed’s conditions, it was obvious that the control group produced healt hier, more vibrant seedlings with an extended root system and hair. However the experimental group contained more so dry, yellowish seeds with little to no root hair. Discussion: When observing the results of the Allelopathy experiment, it is evident that the results reflect and indeed support my hypothesis which stated that, â€Å"If radish seeds get exposed to the rose leaf extract, then their percent successful germination and the average length will be less than the percent successful germination and the average length of the radish seeds which do not get exposed to the Rose leaf extract. † So again when comparing the average length of seedlings between the control group and the experimental group, there really is no comparison; the experimental group had a mere 4. mm length verses that of the control group which had a remarkable 42. 0 mm length. Although noted both had a high percentage rate of germination, it really comes down to Allelopathy and the competitive â€Å"chemical warfare,† present in our experimental group. As for leaving room for error, a number of problems could have taken place, such as if small amounts of water needed to be added to re-saturate the filter paper, or if fungus appeared due to the high temperatures, etc. Over all I believe the experiment did a good job of explaining and demonstrating the Allelopathic effects on plant economy.

Strengths And Weaknesses Of The Ontological Argument

Strengths And Weaknesses Of The Ontological Argument The a priori and analytic argument posed by Anselm states that God must exist solely by definition; it uses the subject of God and predicate of perfection. In Proslogian 2 Anselm defines God as being than which no greater can be conceived  [1]  . Strengths of the Ontological Argument The main strength of Anselms argument is showing that the concept of God is not illogical, though explaining that everyone, even a non-believer must have a concept of God in the mind and because of this have a concept of God existing in reality. By definition, God cannot exist in the mind alone, as no greater can be conceived as something greater could be thought of, namely that same thing existing in both mind and reality. Hence, God must exist in reality by the meaning of the word God. The argument succeeds as it is deductive and clear conclusions can be drawn from it, this leaves the argument with only one answer; God exists. Because of its a priori nature It also offers an actual proof for Gods existence which can be logically debated rather than relying on changeable evidence. Weaknesses of the Ontological Argument The main weakness of Anselms argument is posed by Gaunilo of Marmoutier, a contemporary of Anselm, Gaunilo posed, using reductio ad absurdum, that if the logic of the argument were applied to anything other than God, its conclusion would be unreasonable. The analogy of a perfect island was formulated, and using the same argument as Anselm reasoned that as the perfect island could be thought of, then it also must exist. Though Gainilos perfect island does have flaws itself as it pointed out by Rowe if we follow Anselms reasoning exactly, it does not appear that we can derive an absurdity from the supposition that the island than which none greater is possible does not exist.  [2]  It does highlight the many flaws in Anselms, mainly that something cannot be thought into existence, as Russell states the argument does not, to a modern mind, seem very convincing, but it is easier to feel convinced that it must be fallacious than it is to find out precisely where the fallacy lies.  [3]  Russell draws a clear distinction between existence and essence and argues that the essence of something can be defined but this does not constitute existence. Russell argues that the word exist is used incorrectly in Anselms argument  [4]  . Russell states that to define something is to provide an intention and to add existence would be an extension of that intention, Anselm does provide both as the idea which is said to exist, then that which nothing greater can be conceived must exist, as it is the totality of all ideas. Russell believes that this only constitutes God being the greatest thing one can think of, but does not prove God exists in realily. Anselm responds to this with Proslogian 3, by explaining that something that cannot not exist (necessary existence) is greater than something which could not exist (contingent existence), That God Cannot be Thought Not to Exist  [5]  . This however can be disputed is God is not thought of as a necessity and also as necessary existence can only be applied to God then it is unverifiable. Another weakness in Anselms argument is posed by St Aquinas, as Anselm states God is that which nothing greater can be conceived then to understand God in this way is to be equal to him, which Anselm cannot be, as he is human. Descartes begins his argument from the position that he has certain ideas that have necessary qualities; necessary  [6]  meaning a priori. For example, it is necessary of a triangle that it has three sides and three angles totalling 180 degrees. Because these properties are demonstrably undeniable, he could not have invented such ideas himself. These ideas possess their own undisputable nature which is, regardless of will, perceived clearly and distinctly. Because of this, they must be true. So, if one is able to draw such an idea from ones mind, then whatever one predicates of that thing is truly a predicate of it. Because it is clearly and distinctly recognised that actual existence is a property of God, actual existence is truly of Gods nature. Therefore, Descartes reasons, God exists. This argument only succeeds if existence is regarded as a predicate; Descartes argues that God possesses necessary existence in the same way that a triangle does three sides; this analogy is a main weakness of Descartes argument. It may be easy to understand what it means for a triangle to have three sides, but if the properties of a triangle, such as the number of its sides, then the mental concept of the triangle changes (and becomes a square/rhombus/etc.) it is very difficult to see how existence, or the lack of it, changes the mental concept of God, and so we may be reluctant to say that it is necessary of God. Kant argues that there are differences between something having certain predicates, such as in the case of the triangle, and something existing, in the case of God. Kant argues that the examples given by Descartes are of judgements  [7]  and it is not necessarily true that three sides exist at all. It is only necessarily true that, given a triangle, there are three sides consisting in it. By this understanding, existence is separate from the predicates that determine how a subject is. If Kants view is correct then The Ontological Argument fails, if existence is not a real predicate that is added on to the subject then to deny existence you take away the whole subject. The principle of the Ontological Argument regards this as being as an attribute. The Ontological argument can only succeed using faith in something which cannot be quantified, therefore can only really be used to prove the existence of God by someone who is already a believer, as Barth suggests it can tell what theists believe about God but not whether he exists  [8]  . Because of this the argument ultimately fails, as it claims to be a proof but that proof will never be able to be measured.

The Poetry of e.e. cummings Essay example -- Poet Poetry Poem Poetic E

The Poetry of e.e. cummings The poems to come are for you and for me and are not for most people. --it's no use trying to pretend that mostpeople and ourselves are alike. Mostpeople have less in common with ourselves than the squarerootofminusone. You and I are human beings;mostpeople are snobs. Take the matter of being born. What does being born mean to mostpeople? Catastrophe unmitigated. Socialrevolution. The cultured aristocrat yanked out of his hyperexclusively ultravoluptuous superpalazzo, and dumped into an incredibly vulgar detentioncamp swarming with every conceivable species of undesirable organism. Mostpeople fancy a guaranteed birthproof safetysuit of nondestructible selflessness. If mostpeople were to be born twice theyà d improbably call it dying. you and I are not snobs. We can never be born enough. We are human beings;for whom birth is a supremely welcome mystery,the mystery of growing:the mystery which happens only and whenever we are faithful to ourselves. You and I wear the dangerous looseness of doom and find it becoming. Life,for eternal us,is now;and now is much too busy being a little more than everything to seem anything.catastrophic included (Cummings, 1935). So begins No Thanks, a book of poetry written by the already well-established Edward Estlin Cummings. When most people think of poetry, certain vocabulary comes to mind. Imagery. Rhyme. Meter. Flow. Figurative language. When the poetry of E.E. Cummings is mentioned, these stereotypical poetic techniques are forgotten. Instead, the mind focuses on Cummings' technique of avoiding technique. The lack of capitalization and nonstandard punctuation most likely begin the list of Cummings' nonrules in the minds of many. Sadly, the knowledge of... ...rn Library. Cummings, E.E. (1966). Collected poems. New York: Harcourt, Brace & World. Fairley, I.R. (1975). E.E. Cummings and ungrammar: A study of syntactic deviance in his poems. New York: Watermill. Friedman, N. (1960). E.E. Cummings: The art of his poetry. Baltimore: The Johns Hopkins Press. Friedman, N. (1972). E.E. Cummings: A collection of critical essays. Englewood Cliffs, N.J.: Prentice-Hall. Haines, G. (1951). The world and E.E. Cummings. In Friedman, N. (Ed.), E.E. Cummings: A collection of critical essays (pp. 15-30). Englewood Cliffs, N.J.: Prentice-Hall. Norman, C. (1958). The magic-maker: E.E. Cummings. New York: Macmillan. Watson, B. (1956). The dangers of security: E.E. Cummings' revolt against the future. In Friedman, N. (Ed.), E.E. Cummings: A collection of critical essays (pp. 31-45). Englewood Cliffs, N.J.: Prentice-Hall.

Atwoods Tricks With Mirrors as a Declaration of Female Independence Es

Atwood's Tricks With Mirrors as a Declaration of Female Independence Relationships are complex things, with ever-changing dynamics. Some traditional roles are always played in the constant search for balance between giving and taking in relationships. Women have historically and stereotypically played the role of "giver" in male-female romantic unions. In recent years the gender laws of relationships have been changing and evolving, but even as recently as the 1970s and 1980s women have been restricted to the role of complacent giver in their relationships. Their freedom of thought and even private speech have been impossible to repress, however, and through broadening that communication, things have been forced into change. A perfect example of this form of communication as an attempt to change the role-playing games of relationships is Margaret Atwood's 1974 poem, "Tricks With Mirrors." Through the use of poetic devices such as metaphor and tone in "Tricks with Mirrors," Atwood attempts to explain and break free from the restrictions of these tradit ional dynamics in relationships.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In Part I of the poem, Atwood uses a seemingly vague introduction to the subject matter, but gets straight to the point. Within five lines, she distinctly identifies her role as a mirror as she says, "I enter with you / and become a mirror," (lines 4-5). She gives the impression that she is merely an object in this relationship - she is a mirror through which her self-absorbed lover may view himself. "Mirrors / are the perfect lovers," she states (lines 6-7). They show a constant and loyal reflection to whoever may stand in front of them. She is objectifying herself as she tells her lover to carry her carefully up the stairs and to ... ...She uses her tone of voice and the metaphors of mirrors and pools to make her case for freedom. Atwood's speaker is merely an object trapped in a relationship in which she serves only to reflect her lover to himself - and she no longer wishes to remain as such. She is seemingly ever patient in her endeavors, and continues to give throughout her quiet rebellion. All her lover ever does is take from her what he pleases - a faithful reflection of what he wishes to see in himself. Atwood defines these traditional roles in relationships while forming her opposition to the nature of these unfair dynamics. "Tricks with Mirrors" is almost an anthem for the oppressed woman - a statement that calmly explains a situation that needs to be changed. A deeper message may be found in the poem, however, as she conveys her detached unhappiness - do not become a mirror, she tells us.

Free Will Philosophy Essay

I strongly believe that W.T. Stace is correct while arguing for the view of soft determinism, also known as compatibilism. Stace believes in compatibilism, which states that determinism is true, but free will still does exist. He puts both views together by studying the definition of free will. Stace asks, â€Å"How can anyone be punished or rewarded for his or her actions if they have no control over their actions?† That statement seemed extremely convincing to me because both d’Holbach and Chisholm supported one side of the argument. d’Holbach and Chisholm argued that we are either strictly determined by the laws of nature and physics or that we are not determined, rather being we have the power to do as we choose. Stace on the other hand, put both positions together and made them work together. He explained that the laws of nature and physics do have an impact on our choices, but we do have the ability to choose what we want to choose when making a decision. Outside forces may push on our decision, but we are the ones responsible for choosing what we want to choose. He persuasively defends his view of soft determinism by explaining the definition of free will. He states, â€Å"In order for one to define free will, one must look into how the phrase is commonly used.† The way a philosopher interprets free will is different than the way a common person will do so. Stace defines free acts as acts that are directly caused by a person’s internal thoughts or desires coming directly from the person. Not free acts are those that have outside forces pushing a person to do something a certain way such as a threat or harm. This was very different from what other philosophers have stated in the past. By providing examples of free will, Stace points out that free will clearly does exist. It wouldn’t make sense for free will not to exist since it is compatible with determinism.

Comparative Essay- Booker T. Washington & W.E.B. Dubois

Kelly Carnevale Period 2 September 2012 Comparative Essay BOOKER T. WASHINGTON & W. E. B. DUBOIS Booker T. Washington and W. E. B. Dubois were two men that drastically altered the face of Civil Rights. Both had a strong hand in education and were dynamic figures of the Progressive Age. While they both were figure heads in the social improvements in African American lives, their strategies of achieving change were very different. The two men had very different upbringings. Washington was born as a slave in Virginia in 1856. He lived in a one-roomed log cabin.Dubois was born in Great Barrington, Massachusetts in a town made up of 5,000 whites, with only 50 blacks. As for education, both men were highly advanced. Washington attended Hampton Normal Agricultural Institute in Virginia and graduated with high marks, eventually becoming a professor there. Dubois attended Great Barrington High School and became the sole black student to graduate. He eventually went on to attending Harvard Law School and became the first black man to earn a PhD there. Over the course of their lives, both grew to become very accomplished men.Washington became the founder of Tuskegee Normal & Industrial Institute and wrote the Atlanta Compromise. He was also the first black man invited to the White House. Dubois became the founder of the NAACP (National Association for the Advancement of Colored People) and won a Lenin Peace Prize as well as his many academic successes. Both men were very large figures in civil rights in the late 19th century. However they had very different views when it came to the philosophical approach of achieving these rights.Washington believed that blacks should accept racial discrimination for the time being and concentrate on socially furthering themselves through hard work. He believed that African Americans could earn the respect and civil equality that they desired from whites by having education in physical skills and high virtues. Dubois, while agreeing that African Americans should improve their education and further themselves in society, was outraged by racial injustice and inequality and demanded his rights instead of just excusing the racism.The 19th century was blessed to have such men as Booker T. Washington and W. E. B. Dubois. Without these historical figures, who knows where African Americans would be today. If these men lived today they would be overwhelmed to see that they made a change in society, that today blacks and whites are friends in society, that they have equal rights, can work the same jobs, read the same books, and live in the same neighborhoods as the white men, and we even have a black president.

Case Study, Kodak

CASE STUDY REPORT 1 Case Study On Kodak, What Went Wrong? Patricia A. Webster Oklahoma Wesleyan University CASE STUDY REPORT 2 Introduction This case study will analyze what areas of failure caused Eastman Kodak to continue to have continued underperformance and misalignment within the company’s operations. There were four serious counts of corporate failure on the park of Kodak’s strategic planning and decision making.The analysis will review these failures, recommendations for change will be discussed, and clear explanations as to why the wrong decisions lead to the failure for growth will be reviewed. A conclusion will discuss how Kodak has managed to survive despite the bad corporate decisions and how the company must reconsider the majority of the recent strategic choices they have made. Strategic Analysis George Eastman founded Eastman Kodak Company in 1880. Within four years Kodak had become a household name after he replaced glass photographic plates with a roll of film.His decision regarding the company’s philosophy was to focus on quality. He stated, â€Å"Nothing is more important than the value of your name and the quality it stands for†. By 1963, color prints surfaced by this company. By 1981 they launched new product lines including cameras, graphical arts, and medical imaging. Their top sales tripled to $10,000,000,000 at that time. Kodak’s performance today is in trouble, sales are drastically falling, the company’s profit margin had declined to a staggering 3% in 2005.The chairman of the shareholder’s stepped down that year conceding a disappointing performance all-around. Due to declining economic environment in this country the company continues to fall. Several corporate failures have contributed to the spiral downward. The connection between logic and creativity was not present. They failed to jump on board with the digital age and technology at the beginning of its era. Next was the lack of strategy between revolution and CASE STUDY REPORT 3 evolution and the strategy it called for.Kodak did not realize the importance of the strategic planning needed to move ahead and attack the changes the company needed. Kodak could have addressed the change by evolutionary means by slowly adapting business strategy incrementally since the beginning of the digital age in the 1980’s, but they did not and this lead to great demise of the company. Also important was the lack of marketing and resource strategic planning. The leaders should have addressed the multiple levels of relationships between resources and practices that exist within a business.Finally and one of the most important factors was the lack of focus on the competition. Very little strategic planning was performed in regards to the competition of other technologic corporations. Solutions, Recommendations, Conclusion Despite continually reports of poor financial forecast, Kodak has managed to keep afloat by handing on to the traditional razor-blade model of analogue technology. The company’s CEO, George Fisher recognized the validity of the digital world. So the company needs to grow on that new insight.Marketing will need to broaden their horizons, even crossing oceans and opening new ventures in the Eastern markets and beyond. Kodak should take advantage of the disparate demands of consumers around the world. Strategic review and planning should involve knowledge of their competitors. Knowledge is power, Kodak’s greater insight and understanding of other corporations such as their own will lead to more enhanced strategy and planning for its future. The key now is to build a global strategy that can continue to exploit both the older and new generations. CASE STUDY REPORT 4References Brickley, J. , Smith, C. & Zimmerman, J. (2009). Managerial Economics and Organizational Architecture. (5th Ed. ). Boston, MA: McGraw Hill Irwin. Hamel, G. (1990). The core competence of the corpor ation, Harvard Business Review. May- June, pp. 79-91. Kodak, 1985. Annual Report, Eastman Kodak Senge, P. (1990). The Fifth Discipline: The Art and Practice of the Learning Organization. New York, NY. Currency Publishing. Wit, B. & Meyer, R. (2004). Strategy Process, Content, Context. Chicago, IL. Thompson Learning.

Most Significant Immediate Consequences of the Civil War

Most Significant Immediate Consequences of the Civil War First of all, the freedom of slaves led to dilemmas concerning housing, clothing, food, employment; the financial difficulties which led to having no money, closure of banks, inadequacy of supply of basic commodities, destruction of railroads and bridges, devastation of plantation and crops; as well as, the defeat of the confederacy which consequently resulted in the South not having any government at all (Effects., 2006). The aforementioned direct consequences were very important because it established the country’s â€Å"Reconstruction† (Effects.., 2006). In turn, the â€Å"Reconstruction† made the following possible: 1) setting up of schools, 2) repairing of bridges and roads, 3) rebuilding of bridges, 4) repealing of the Black Codes, 5) setting up of new state constitutions that gave the right for men to vote, and 6) creation of new state constitutions that protected a person from being brought to prison for debt, etc (Encarta, 2007). Second, the Civil War gave rise to innovative technologies like: the harvester that Cyrus Mc Cormick invented, the oil refinery of John d. Rockefeller, etc (Effects.., 2006). It also augmented production because of the slaves that were freed, the devastation of the South, as well as, the confederacy being conquered (Effects.., 2006). Last but not least, women were given the chance to play the roles that they do not typically assume, for instance, farmers, factory workers, etc (Encarta, 2007).   This clearly defined gender roles and upheld gender equality (Encarta, 2007). The Most Important Consequence For me, the most important consequence of the Civil War is the third one. The fact that these women needed to assume the roles of men made people see that women can also do what men can (Encarta, 2007). This ended gender discrimination and led to gender equality (Encarta, 2007). It also contributed largely to the end of slavery (Encarta, 2007). Thus, it is the most important. Reference Effects of the Civil War. (2006). Retrieved September 15, 2007 from http://www.socialstudieshelp.com/USRA_Civ_War_Effects.htm Encarta. (2007). Civil War. Retrieved September 15, 2007 from http://encarta.msn.com/encyclopedia_761567354_18/Civil_War.html   

How Each Writer Makes You Feel Sympathy for the Main Characters

Both of the writers make me feel sympathy for the main characters because the main characters are both still in their youth and they both face the same fate – death. Although the characters are portrayed in very different situations, both writers show how powerless they are to avert their fate. By having an accident or tragedy in the pieces, the writers make the reader feel compassion because it is not the central characters fault. From saying that the boy was ‘a child at heart’ whilst ‘doing a man’s work’, Frost tells us directly how young the boy is and how he is not experienced enough to understand how important his hands are.He uses repetition of the word ‘child’ to emphasise how still is. In contrast, Andre and Jacob in The Last Night are only children; they are orphans and they only have each other to rely on. Faulks makes us feel even more sorry for the Jewish children because even a ‘baby of a few weeks is being lifte d’ onto the bus to go to the concentration camp. The writers make the reader feel sympathy for the main characters by making their background circumstances pitiable; although they are both young, their lives are very hard. The boy in the poem is only a teenager, but he is already working.In the poem, he is on his own working by himself and has to work for a very long day. Frost uses repetition of ‘snarled and rattled’ to emphasise how boring the boy’s job is. He has to concentrate and cannot enjoy the scenery; he is not one of those that had the time to lift their eyes to ‘count the five mountain ranges one behind the other under the sunset far into Vermont. ’ In contrast, the living conditions in the Last Night are very poor; the squalid conditions of the Jews that are waiting to be taken to the concentration camp makes the readers feel pity for them.While the children are waiting, they are only given a sandwich and a pail of water to share b etween them; they have to drink water out of sardine cans. The sleeping conditions are also very poor; the children have to sleep on dung. When Faulks talks about Andre ‘lying on the straw’ with the ‘soft bloom of his cheek laying, uncaring, in the dung’, the contrast of the words ‘soft bloom’ and ‘dung’ informs the reader of how dirty it is there. The characters in both texts have the same fate, but the writers portray their fate in different ways.In ‘Out, Out –’, the storyline happens a lot quicker and the poem includes the boy’s death. This makes the reader feel very shocked and sorry for the main character because everything can happen so quickly; life can be short and brutal. Frost makes the reader feel sympathy for the central characters by making the event seem threatening; he uses harsh onomatopoeic words. In ‘Out, Out –’, the buzz saw is presented as the boy’s enemy. Fr ost uses the word ‘snarled’ to compare the buzz saw with a fierce dog.The word ‘rattled’ makes the reader anxious because it makes the buzz saw seem like it is going to break soon. Frost uses repetition in his poem; by repeating ‘snarled and rattled’, the atmosphere grows tenser as the disastrous moment is approaching. He makes the accident seem terrible by including many details. The boy’s reaction after the incident happens is terror and fear about his hand. He shows the effect of injecting the wrong amount of ether in someone. The boy ‘puffed his lips out with his breath’ because the doctor ‘put him in the dark of ether. Frost even uses punctuation to explain the boy’s death; he uses dashes near the end of the poem to make it sound jerky: ‘they listened at his heart. Little–less–nothing! –and that ended it. ’ These pauses mimic his breathing because it is gradually slowing do wn as the words ‘little’, ‘less’ and then ‘nothing’ indicate. In The Last Night, the storyline is slower and less dramatic because the story ends with the Jews being loaded on the bus, while the poem ends with the boy’s death. By doing this, Faulks builds up anticipation of something dreadful that is going to happen.In this piece, we never find out exactly what happens to the Jews in the concentration camp, but we see them being loaded onto the buses. This makes it is easier for the reader to imagine what is going to happen to Andre and Jacob. In this story, the ‘homely thudding of a Parisian bus’ is the sound that threatens the Jews waiting to be taken to a concentration camp. This makes the reader feel pity for the Jews because they will never hear the ‘familiar sound’ of the engine’s noise again. Faulks includes many descriptions of what the Jews are doing; he makes it clear how it is going to be their last time.In the beginning of the story, when the Jews are writing their ‘final message’, we are told how they are writing with ‘sobbing passion’ and others with ‘punctilious care’ even though they know that the ‘camp orders forbid access to the post. ’ Even the description of Andre and Jacob huddling together lying on the straw makes the reader feel sorry for them. The sentence ‘Jacob’s limbs were intertwined with his for warmth’ shows how they both need each other. In both pieces, the central characters seem to be vulnerable and threatened by something they cannot control; they do not have ower over their fate. Neither of the characters is aware of their impending fate. In ‘Out, Out –’, the boy does not deserve to die; the buzz saw cuts the boy’s hand because he loses his concentration at the sound of his sister saying ‘Supper. ’ Even the people in both pieces wanting t o help are powerless: the doctor in ‘Out, Out –’ injects the wrong amount of ether in the boy, leaving him ‘in the dark of ether; the ‘shower of food’ that the women in The Last Night throw towards the Jews never reaches them.In The Last Night, the gendarmes drag the children to the bus; nothing will change even if they ‘dig in their heels and scream. ’ The writers make us feel sympathy by having different responses of the people around the central characters. In ‘Out, Out –’, when the boy accidentally cuts his hand and dies due to the excessive amount of ether, his fellow workers ‘turned to their affairs’, ‘since they were not the one dead. ’ They do not feel sympathy for the boy who has just died which makes the reader feel sorrier for the boy. In The Last Night, there are many women who are ‘wailing’ and mourning for the Jews.Even ‘a shower of food was thrown towar ds them’ to show how sorry they are because they cannot do anything to help the young children on-board. This makes the reader also feel sorry for the Jews. Even though the responses of the people in both texts are different, the reader still feels sorry in both occasions. In both texts, the writers create powerful dramatic irony by allowing the reader to understand what the central characters cannot foresee. The central characters created by the writers are innocent and do not deserve to die.When the boy in ‘Out, Out –’ accidentally cuts his hand with the buzz saw, at first he does not understand how serious his injury is: his ‘first outcry’ was a ‘rueful laugh’; he holds up his hand to keep his ‘life from spilling’ showing how much blood there is. In The Last Night, while the Jews are waiting to be taken to the concentration camp, the adults sit ‘slumped against the walls’. The children, on the other ha nd, have the ‘ability to fall asleep to dream of other places’ because they do not know where they are going to be taken since they are able to fall asleep without any worries.Later in the story, the adults ‘refuse to drink’ coffee because they know ‘it meant breakfast, and therefore departure’, while the children were at the ‘deepest moments of their sleep. ’ The writers make us feel sorry for the central characters because they both have feelings of fear and terror in them after understanding how serious the situations are. In ‘Out, Out –’, the boy’s fear when he is begging the doctor not to cut off his hand after he realises how important his hands are for work makes us feel sorry for him because he won’t be able to work.The Last Night shows Andre growing up through the story; it makes us feel sorry for him now that he has some understanding of what waits him. In the beginning, he does not reall y know what is happening, but when Andre sees a woman whose ‘eyes were fixed with terrible ferocity on a child,’ he starts wondering why. As he asks himself questions, he begins to understand why the woman was doing that and then he realises that the woman ‘was not looking in hatred, but †¦ she was looking to remember’ her child forever. This makes the reader feel very sorry for the parents who have to separate from their child.Later in the story, he ‘holds on hard to Jacob as they go up on the bus; this shows his own fear and realisation that they are probably going to die soon. Even though there are similarities in their background circumstances, the actual situation the central characters are in is different: one is ordinary and one is not. The situation of the boy in ‘Out, Out –’ is ordinary compared to Andre and Jacob’s situation because accidents at work are still quite common. One of the main differences is the s cale of the problem. Out, Out –’ presents a personal tragedy where the reader feels sympathy for just one person. On the other hand, The Last Night presents a whole group of people who are suffering. If you were poor, you would probably have to start working earlier because you would need more money. In the boy’s case, he has to start working at an earlier age, but because he loses his concentration for a moment, the buzz saw ‘leaps out at the boy’s hand. ’ The Last Night focuses on a historical event which is unparalleled in history – the Holocaust. The Jewish children cannot take any blame or responsibility for their fate.The story talks about what happens while they are waiting to be sent to a concentration camp in the 1940s; Faulks wants the reader to feel sympathy for a whole group. This shows how abnormal and unfair the situation is because many Jews were sent to concentration camps just for being Jewish. The characters’ b ackgrounds in both texts are very different compared to my situation; they have to go through a lot at such a young age. The way the characters are portrayed by the writer helps me understand their situation and empathise with them because there is a lot of descriptive detail.Overall, I felt more sympathy for Andre and his brother Jacob in The Last Night than the boy in ‘Out, Out –’ mainly because I can relate better to The Last Night because I know about the Second World War and what happened to the Jews. The poem includes the boy’s unexpected death, while the innocent and younger children in The Last Night do not even know where they are headed for; I find it more powerful that the reader is left to imagine what happens when the Jews reach the concentration camp and how Andre and Jacob copes.

EBP Essay Example | Topics and Well Written Essays - 500 words

EBP - Essay Example However, it still remains the most regular method due to its supposedly low cost. Meter dose inhaler is more efficient but is not widely used because it is believed to be more expensive than nebulizer. The examination involved asthmatic children who were presented to the emergency department for medication. The age under consideration was between two to eighteen years of age. Those included were the ones who had gentle or temperate illness. The participants were taken from â€Å"British Colombia Children’s Hospital and Alberta Children’s Hospital† emergency departments. Research has established that the use of metered-dose inhaler is more advanced and less costly compared to wet nebulizer. The application of this method also reduces the possibility of one patient transmitting the disease to others. This is because each patient can make utilize his or her own apparatus. The evidence has shown that in Canada, only twenty percent of the children in the emergency department applied this method. The limiting factor the use of this method is its associated high expenditure. When the expenditure and the benefit accruing from both methods were evaluated, the result showed that using meter dose inhaler and spacer is more efficient and cost saving compared to wet nebulizer. This study did not take into consideration the long-term effect of either of the two methods. The use of Meter dose inhaler and spacer improves the quality of drugs administration to the patents because only one patient is served with each gadget. Also, this method reduces the overall cost of curing asthmatic patients because it shortens the period of admission in hospital. Patients get well faster than expected and consequently the expenditure goes down. This saves the family members of the patient stress of going to visit him or her at the hospital. The healthcare providers should make use of meter dose inhaler and spacer to administer drugs to asthmatic patients. This method will

Assignment Example | Topics and Well Written Essays - 1000 words - 46

Assignment Example 30). Many advantages accrue from accessing data and all the information from the cloud. Such advantages are reduced hardware and software requirements for the users. With a user interface software in place on the users’ computer, they can fully access all the requirements from the cloud. Most information and technology experts agree that, there lacks a single comprehensive definition to what cloud computing is. Each definition offered for the cloud compound may be right but does not fully exhaust the integral components that make up cloud computing. As far as the definition of cloud computing may be right, they may leave out important aspects that characterize cloud computing (Armbrust et al. 20). Due to lack of well-defined standards for connecting computer systems (hardware and software) needed to make a working cloud computing, many companies offering the services define it in their way. Despite the varying interpretation of cloud computing, they all have the following basi c components (Friedman 45-50); Cloud computing is always off-premise. The services are hosted away from the clients’ premises of the service provider’s location. The services are delivered over the public internet with all processing taking place outside the company network (this includes physical and securities barriers). Cloud computing is characterized by elasticity dictated by the service provider. It defines the extent to which resources can be scaled up or down rapidly depending on the end-users requirements for a given organization. Flexible billing plans characterize cloud computing of any platform. The billing of services rendered to the client for cloud computing is based on a variety of factors such as on-demand services and other forms of charging customers. Billing customers may take the form of subscription or consumption

Nutrition and dietetics Essay Example | Topics and Well Written Essays - 1500 words

Nutrition and dietetics - Essay Example The options that they have are limited since they have to be a member in women’s only facilities, which are expensive and not well distributed throughout the country. They thus choose to stay away from these facilities, which would help them in their exercise activity. This increases the chances of risk since the women do not exercise and reduce fat as well as keep fit. Girls rarely experience any physical activities in schools. This receives basing on the belief of upholding moral quality. The society believes that girls lose their shyness if they change their clothes anywhere aside from home (Kelishadi 2007). As much as moral upbringing is admirable, this practice leads to no exercise for the female children. They have no outlet to reduce excess fat and to keep fit. Another factor is in diet. Many families have poor feeding habits. The family receives exposure to things like energy-dense foods and sugar-sweetened beverages. This consumption of unhealthy foods and drinks increases the chances of obesity quite high. Some women skip breakfast or take snacks rich in fat and calories throughout the day. These unhealthy eating habits reduce nutrition and increase the chances of obesity and chronic illnesses in the women. Higher levels of income lead to a more comfortable lifestyle (Al-Shayji IA 2004). Transport is mainly modern with reduced walking or running. Time spent on the television or internet increases as time passes. This greatly reduces physical activity. Thus, muscles do not undergo stretching and flexing. This leads to increased rate of obesity among the population. According to research, people can maintain good health even in their old age if the prevention and control of chronic diseases receives establishment early in life. This article elaborates a program that will help the Saudi Arabian women in reducing their chances of obtaining obesity. The goals of the program

Lectures Essay Example | Topics and Well Written Essays - 750 words

Lectures - Essay Example Work by the artist has also been featured extensively e.g. in the Creators Project, The New Yorker and Dazed &Confused hence has a lot of clientele. One project extensively featuring Sougen’s artwork is the Centre of Selfies which explores selfies through different mediums i.e selfie sticks apps and many others. Very many of her stickers are on sale. Her work plays around with contrasts and transitions to express artistically and she uses digital, environmental and print media. She says, â€Å"Way of saying what I care about, this is me, this is that I want to be.† There is no doubt therefore that she highly regards art as means to express human feelings, ideas and concepts. Another project by artist an installation titled Chiarocuro that she presented during the 2013 edition of the Mapping festival in Geneva. As per the projects name, the installation explored the relation that exists between light and dark i.e. relation between our inner and outer existential facets. It amazes that in today’s world full of digital production of art, she still can create luminal spaces by accurately constructing personal visual language together with a combination of abstracts drawn by hand, sounds and light projections. She believes in making things all the time and is quoted as saying â€Å"The Screen is not the medium. We are.† Another great artist of modern times is Jan De Coster. He has an educational background in the subjects of physics and engineering. De Coster, began his interactive project productions in the mid 1990s and a landed a job as art director with BBDO. His major project is the ‘Slightly Over Done’ and it has earned him lots of work with advertising agencies. Despite his academic background, De Coaster has become a very successful artist and gone ahead to teach art courses at Brussels’ Erasmus High School. In his lecture the artist looked particularly at characters and insists that they speak a universal language. According to him, eyes are

Concerns and Benefits Regarding the Use of the American Psychological Article

Concerns and Benefits Regarding the Use of the American Psychological Association (APA) Format of Citation - Article Example Numerous citation formats are currently being used by most researchers and scholarly writers based on their specialization. The most popular style that can be used in any field is the Chicago or Turabian style, MLA is most used for the humanities, and APA style is used in the social sciences, and in recent years in education, research, and business as well (Lipson, 2011). The styles may vary according to what is needed to be presented, but all of these are borne out of the necessity of presenting thoughts or ideas as scholarly and as professionally as possible, all while giving appropriate recognition to the writers that presented the original ideas beforehand (Winkler & Metherell, 2011). Also, because the different writing styles are designed in order to properly present information in the field that these are most often used, one type of citation style may not be appropriate to use in other fields of study, and some necessary information that is usually needed in referencing may be omitted, or added, which could cause confusion (Lipson, 2011). Due to this, the use of a citation style must be in accordance to what kind of information is being presented. In addition, the use of specific styles for each field of discipline is needed to homogenize the presentation of information, especially for publications (Szuchman, 2010). The American Psychological Association (APA) created a format of information presentation around 80 years ago, in order for social scientists to establish a standard for communications in that field (American Psychological Association, APA, 2012a). This format is now popularly known as APA Citation Style, and is widely used because of its focus on sparing and straightforward presentation of information (APA, 2012a). There is much focus on the content, as well as the condensation and rephrasing of information from other sources, making this citation style more authoritative than other methods (Beins, 2012). Another characteristic of APA Citati on Style is it being parenthetical, with much more focus on the name of the research writer and the date it was written. This is due to the fast nature of scientific research in generating new information and making other ideas obsolete in a short period of time (Winkler & Metherell, 2011). With this in mind, this kind of format is much more applicable in the field of nursing, since most concepts are most often needed in a condensed form, as well as the fast turnover rate of information in this field. The use of APA Citation Style in writing scholarly articles is very useful in my field of nursing, especially when writing research papers, position papers, or even short papers such as summaries of one or more articles. The use of the parenthetical method in citing information previously published is able to quickly tell the reader of the paper when this information was generated, and it could either strengthen the validity of an argument without adding any bias (APA, 2012b). Also, th e style is designed to be as minimalist as possible for researchers to write and edit

MBA Strategic Managment Coursework Example | Topics and Well Written Essays - 500 words

MBA Strategic Managment - Coursework Example This coursework discusses a controversial issue of successful corporate alliances and focuses on researching of it's collaborations in modern corporative culture. For the most part, the authors of cited works have successfully argued that corporate alliances, and collaboration, would become a strategic differentiator between those who flourish; and, those who perish, in the global competitive turf. The hypothesis the researcher developed in this coursework are as follows: 'A company’s sustained growth and competitive edge is derived through ‘middle-ground’ strategic alliances, than extreme M&A' and 'Overly tactical approach, rather than building reciprocal trust, between allying partners leads to failed alliances'. After analyzing and researching three other articles, the researcher provided detailed describtion of each one in the coursework and offered to establish the answers found as follows: 'Strategic alliances are not merely a fad. Global competition and shr inking time-to-market for products and services necessitate long term reciprocal partnerships' and 'Strategic alliances should take a long term view in fostering mutual trust, and sharing of resources from a strengths perspective; to move up the value chain, and sustain competitive edge in future'. In conclusion, the researcher of this coursework states that getting to know partner's culture and how it influences, both inside and outside the business environment are most important and crucial for success of corporate alliances.

Exams often do little more than measure a person's ability to take Research Paper

Exams often do little more than measure a person's ability to take exams. Should exams be outlawed in favor of another assessm - Research Paper Example This is a widespread practice in universities to normal exams, where the main goal is judgment rather than using formative forms of assessment where the main objective is simply learning. A number of researchers have pointed out that there is reliance on exams as many educators evaluate their students in the same manner as they were evaluated when they were learners (Dikli, 2003). Coherently, phrases such as â€Å"Final Examination Marks† can be read in reports forms of today’s students (Boston, 2002). Normally referred to as end-of-the-year exams, such forms of assessment are intended to determine the extent of a student’s education. Simply put, did a learner learn what he/she was expected to learn and to what level? It is with these marks that an educator can assign a student a particular grade. Formative assessment, also known as assessment for learning, is a method, which is maybe, more than anything else, a benchmark for a teacher to decide what they require to do to push the student forward. It is, therefore, not for grading, but learning. This paper finds that formative assessment is a better tool for assessing a student when compared to exams and the findings will be discussed below. Exams An exam is an assessment tool planned to gauge a test-taker’s (student) skill, knowledge, aptitude and, at times, physical fitness or classification in numerous other topics. An exam might be administered verbally, on a computer, on paper or in a secured room, which needs a test taker physically and mentally to carry out a set of skills. Exams differ in style, requirements or rigor (Boston, 2002). For instance, in a closed examination conducted in a majority of schools, a test-taker is normally needed to depend on his/her memory to reply to particular items while, in an open test, the test-taker might utilize one or more supplementary sources. An exam might be administered officially or casually (Nicol & Macfarlane-Dick, 2006). A case of a casual exam would be a reading test given by an educator to a student. A case of an official exam, on the other hand, would be a final test given by an educator in a restricted classroom (Boston, 2002). Educators use these results to assign tests scores or grades. A test score might be understood in line with a criterion or norm, or even, at times, both (Dikli, 2003). The norm is that an exam might be established autonomously or by numerical analysis, or a considerable number of participants. Normally, the difficulty or format of the exam is reliant on the educational philosophy of the educator, class size, subject matter, requirement of accreditation and the policy of the institution (Boston, 2002). However, to what extent do exams assist students succeed in life? Is it a vital tool for assessing today’s students in a world filled with many individual who think creativity is better than the normal form of education? A lot of students today are worried about the amount of tim e, which is spent on exam preparation, and all the tension that is experienced (Boston, 2002). As a result, a good number of institutions are taking on progress assessments. Maybe, another option, nevertheless, should be for schools to do away with examinations (Dikli, 2003). Anxiety and stress are widespread in elementary, secondary, as well as university students these days, as

Persuasive Speech Essay Example for Free

Persuasive Speech Essay When signing up to be an organ donor you usually think only your major organs will be used; however, something as small as a ligament of yours is used in popular surgeries such as anterior cruciate ligament (ACL) reconstructions. When someone tears their ACL they usually have a choice to have an autograft, or use one of their own ligaments, but they can also choose to have an allograft, or take a cadaver’s ligament to repair it. Each has it’s advantages and disadvantages, but I personally think that the better option is the allograft because I think the advantages are better than using your own ligament from another part of your body. The advantages consist of faster operative time, less post-operative pain, and a faster recovery time. When taking a cadaver’s ligament it decreases the time of the operation. Since the surgeon doesn’t have to take time to harvest and prepare the allograft as he or she would have to do with an autograft it saves a little time. The big time saver though is not having to make two different incisions and not having to cut the tendon that would be taken from the patient. This advantage is perfect for the many people who can’t be under anesthesia for that long (Cluett). Since the operative time is faster due to not having to make two different incisions, the pain after the operation is a lot less painful than the autograft. Less post-operative pain is due to no incisions in the patellar tendon or the severing of the hamstring tendon to obtain the graft. The only pain you will be left with is the actual site of the ACL rather than additionally having pain in the tendon that would have been cut. Janice Lloyd, the medical reporter from USA Today states, when using a cadaver ligament the incision is usually smaller thus creating less pain on the incision site (Lloyd). Lifting of the leg is much easier and a lot less painful since the hamstring was not bothered; however, bending is still going to be just as  painful since the ACL is the major ligament being pulled when you bend the knee. Less pain significantly helps lead to a faster recovery. The Recovery is essentially faster in an allograft because of many reasons. Dr. Zane Uhland, an Oklahoma City Orthopedic surgeon says, â€Å"The incisions are smaller; therefore, helping the site be more difficult to become infected which could not only cause even more more drastic pain, but can also cause you to have to have another surgical procedure to drain the infection† (Uhland). The hamstring not having to be cut can help to prevent a dramatic loss of strength back there; therefore, allowing for less physical therapy time. Since the replacement ligament is not taken from you, you only have to focus on rehabilitating on the main muscles supporting the knee and making them strong again. Cadaver ligaments or allografts are a better choice and have better advantages than autografts when repairing a torn ACL. Although they do have their disadvantages such as infections like any major surgery, it is very unlikely for that to happen these days when done properly. I personally experienced ACL reconstructions twice throughout my lifetime. I was tackled on the football field while I was cheering at a football game. His helmet hit my knee, and blew out my knee causing my ACL to tear. When I met with my doctor they gave me the option of which surgery I wanted to try. I got the privilege of trying out both methods; using my hamstring ligament the first time then a cadaver ligament the second. The hamstring option not only put me in the worst pain of my life, but also failed after three months of returning to cheerleading. The cadaver ligament was not only a lot less painful, but the healing process was dramatically faster and physical therapy wasn’t something I dreaded going to anymore.

Marketing Plan For Cadbury Marketing Essay

Marketing Plan For Cadbury Marketing Essay Cadbury is the icon of the British confectionary industry, with a heritage which dates back to 1824. Since then, Cadbury has expanded its business throughout the world, through both organic and acquisition led growth. Today Cadbury is a leading global confectionery company, operating in over 60 countries. Cadbury has an outstanding portfolio of Chocolate, Gum and Candy brands. In 2008, Cadbury enjoyed a 10.5% market share of the global confectionery market, with revenue of GBP5.4 billion. The company employs about 50,000 people and work with around 35,000 direct and indirect suppliers globally. Cadbury manufactures markets and sells unique brands which give pleasure to millions of people around the world every day. Cadburys Vision is to be the biggest and best confectionary company in the world. One of Cadburys Strategic goals for 2009 to 2011 is to increase market share of the global confectionery market, with revenue growths of 4% to 6% annually. Cadbury believes that the confectionery business still has significant unused potential. By exploiting the strengths of its innovative products/brands, it believes it can continue to grow its market share and returns, and achieve its Vision of becoming the biggest and best confectionery company in the world. Vision The Vision into action (VIA) plan embodies all aspects of our strategy. Our governing objective is to deliver superior shareowner returns by realizing our vision to be the worlds biggest and best confectionery company. Cadburys Philosophy Cadburys philosophy of Vision into Action (VIA), a strategic plan for 2008 to 2011 is an example of how business strategy is translated to a Marketing plan to deliver positive impact to its revenue and margin performance. Cadburys growth ambition is based on the following:- Strengths of its brands and market position Increased investment in Innovation, Marketing Sales Greater exposure to faster growing categories (e.g. gum) and markets (e.g. emerging markets) 1.2 Product, Market Operational Characteristics Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. Cadbury created few famous brands like Cadbury, Trident and Halls. Flakes Green Blacks Halls Hollywood Stimorol Eclairs Cadbury featured brands are: Cadbury featured brand: Bubbaloo Cadbury Crà ¨me Egg Cadbury Dairy Milk Clorets Dentyne Born in 1824 when John Cadbury opened a shop in Birmingham selling cocoa and chocolate. Since then Cadbury have expanded their business throughout the world by a program of organic and acquisition led growth. On 7 May 2008, the separation of the confectionery and Americas Beverages businesses was completed creating Cadbury plc with a vision to be the worlds BIGGEST and BEST confectionery company. Cadbury operates in over 60 countries and worked with around 35,000 direct and indirect suppliers. Cadbury have employ around 50,000 employees all over the world. Cadbury plc  is managed by the Cadbury plc Board of Directors which delegates day-to-day management to the Chief Executives Committee (CEC). Cadbury business is segmented to four main regions and they are:- America Britain, Ireland, Middle East and Africa Europe Asia Pacific Cadburys Values Cadbury team is performance driven, values led. Throughout changing times, our constant values have inspired us to be pioneers in business and in corporate responsibility. They help ensure we are proud of our company and are critical to our core purpose of creating brands people love. Cadburys values are: Performance, Quality, Respect, Integrity and Responsibility to social, economic and the environment Our Business Principles  are our code of conduct and also take account of global and local cultural and legal standards. They confirm our commitment to the highest standards of ethics and business conduct. 02. Task One 2.1 Marketing Planning Principals Analysis of the Market Being in the confectionery business and dealing with consumers, Cadbury has always been a market and consumer focused organization. It consistently conducts market studies to determine the positioning of its brands, in current, new and future markets. This forms the foundation of the Marketing Plan. Setting the Marketing Objectives In order to deliver growth, Cadbury conducts many marketing programs for its brands every year. Each marketing program is accompanied with a Marketing Plan. Each marketing plan has clearly defined objectives for the project team to deliver. Establishing the Strategies Tactics Based on the market analysis and set objectives, each Marketing Plan will contain strategies and tactics which will be necessary in delivering the desired outcome. Developing an Action Plan This is one of Cadburys key philosophies, making things happen. Therefore, every Marketing Plan in Cadbury has specific actions to be implemented by a person responsible, and within set time targets. Monitoring of Progress In Cadbury, every Marketing Plan is monitored monthly by the Senior Management Team of the respective SBU, to track the progress of the plan, as well as to make any necessary improvements or changes. Resource Financial Management Once a marketing program has been approved by the Senior Management Team of Cadbury, the necessary resources will be provided in order to deliver the objectives set in the Marketing Plan. As in the case of providing the necessary resources, Cadbury also provides an appropriate financial budget for the project to deliver the objectives set in the Marketing Plan. Measuring Success Cadbury continuously measures the success of each of its marketing projects, and compares the results achieved vs. the objectives set in the Marketing Plan. 2.2 Marketing Audit / Situational Analysis 2.2.1 Market Environment Conducts a complete external marketing audit which includes both the macro and micro environment of the confectionary industry and how these may have an impact on Cadburys Chocolate, Gum and Candy businesses. From this audit, the company will be able to identify the key issues impacting each business, and how the business can develop an effective plan with tactics and strategies to tackle these issues and ultimately achieve the Marketing Objectives. 2.2.1.2 Macro Environment Macro factors are factors that we totally have no or extremely little control off. It is not just looking at a segment of the industry, but the effects these factors have on the whole industry. An example of an audit tool is the PESTEL analysis, which identifies the opportunities and threats of the external environment, which then helps the Company to develop appropriate plans. Political Being in a confectionary industry, political factors have little impact on Cadburys business as chocolates, gums and candies are well established consumer products, and available everywhere. There are no political factors which restricts consumers from purchasing these products. However, in Singapore, the Government has banned the sale of gum, as it is seen as a nuisance to the environment. Therefore, in the UK, Cadburys businesses have no impact politically. Economic The state of the economy has an impact to most businesses. The credit crunch and slow down of economic growth, as we are currently experiencing, does effect consumer buying power, and hence Cadburys businesses. However, the reduction in interest rates does help consumers, as it creates consumer spending, and hence Cadburys businesses may have minimal impact. Social In terms of social factors, there are many consumer groups which voices their own opinions and sometimes this have a major impact on regulations and legislations. Consumer businesses are highly impacted by social factors. As an example, Cadburys chocolate business may be impacted by health reasons, such as sugar and obesity, which will influence the sugar and ingredient content of its product, and ultimately the formulation and taste. The introduction of sugar free gums and dark chocolates are good examples of how the gum and chocolate industry has evolved over the past 2 decades. Technological The increase use of internet has impacted businesses worldwide. Consumers are more aware of product offerings, have greater access to information and knowledge about products and can make more educated choices of products. The internet has also brought consumers closer to companies such as Cadbury, who now have faster feedback from consumers about their products. All of this has both positive and negative impact to Cadburys businesses. Advancement in manufacturing technology has also influenced the confectionery industry in terms of cost of production, shapes, sizes, packaging etc. All of these do affect Cadburys businesses in many ways. Environmental As the world experiences greater environmental challenges, such as global warming, environmental legislations do impact Cadburys manufacturing, product and packaging. As a responsible company, Cadbury practices a zero discharge to the environment, which increases the companys manufacturing costs. It also uses bio-degradable packaging material, which is a requirement in the EU. Legal The confectionery industry is a highly regulated industry. In each country, as in the UK, it is governed by legislations and monitored by the Food and Drug authorities. Influences from Environmental and Social groups, may introduce changes in legislations, which in turn impacts the confectionery business. As an example, the use of artificial colors, additives deemed to increase hyperactivity in children, has forced Cadbury and other confectionery companies to find alternatives, at higher costs. The increasing manufacturing standards for food products have also impacted Cadburys businesses. Tighter standards means higher costs to manufacturers. Whilst this is good for society, it has a negative impact to Cadburys businesses. 2.2.1.2 Micro Environment Analysis of the micro environment is equally important. These are the issues relating specifically within the organization and it is crucial that we clearly understand this in order to plan and develop the marketing plan. There are 6 factors and we use a simple tool SPICC Supplier The Supplier is important to any business, as they can either support or destroy value. In the case of Cadbury, due to its economy of scale, and long standing partnerships with suppliers, it is able to obtain good support from its suppliers. This provides Cadbury with the necessary competitive advantage it requires. Public In general the consumer and public at large tend to support a well established and responsible company such as Cadbury. However, there will always be minority groups who voice their concerns about products and companies, and these have to be handled with sensitivity. Intermediaries The retailers and stores tend to have less power to negotiate when it is dealing with a company as big and well known as Cadbury. Every store wants to have the Cadbury brands on their shelves and would tend to agree with terms offered by Cadbury due to the pull of consumers this brand brings to their shop. Customers Customers do play a big part on the success of a company or its brands. As there are many choices in the market, the customer determines the value of a brand. 2.2.2 Industry Analysis Porters Five Forces is very useful in this analysis; Treat of Substitutes Bargaining power of Buyer Rivalry Bargaining power of Supplier Threat of new Entrants Each of Porter Five Forces model contributes to the competitive environment in an industry: Threat of new Entrants With the confectionery industry showing good growth potential, new players may enter the market to get a small market share of a very large industry. However, due to high entry barriers, such as establishing a renowned Brand, as well as high manufacturing standards, the threat of new entrants remains low for the confectionery industry. Threat of Substitutes With new entrants in the market, a group of existing or new competitor may introduce new products/brands, for the chocolate sector, claiming the same consumer satisfaction, but at lower costs, e.g. Ice-creams, puddings which claim to be cheaper and healthier. The threat of substitutes is moderately high for the chocolate sector. Bargaining power of Suppliers As a long established player in the confectionery industry, Cadbury has the economics of scale to bargain for low cost raw materials. It works with the best suppliers in the world in order to ensure consistent quality and low cost materials. Therefore, the bargaining power of Cadburys suppliers is relatively low. Bargaining Power of Buyers In todays world consumers have many choices, due to the intense rivalry in the confectionery industry. However, Cadbury has a number of established brands which command a relatively stronger pull, hence the bargaining power of buyers (eg wholesalers and supermarkets, B2B) is low but the bargaining power of the consumer is moderately high. (B2C) Rivalry among Existing firms The confectionery industry is a crowded, with many players. Some are well established players, such as Nestle and Mars, who have equally strong brands as Cadburys. Some have carved out sectors, e.g. in-house brands of Tesco, Marks Spenser and Sainsbury. There are also many small players who have good positions in small sectors of the industry. Hence the rivalry among existing players is moderately high. However, Cadburys well established brands do provide some level of edge in the industry. 2.2.3 SWOT Analysis There are factors within a company which affect the internal environment and these should be addressed. Being a global leader in the chocolate business, the product, Brand and Corporate image, service, value of the product and quality is inseparable. Therefore an audit of the internal environment is also important. The SWOT analysis is a useful method in determining the key issues of a company, and will the company to develop a plan to mitigate threats and focus on opportunities. SWOT analysis of Cadbury Strengths Well established company since 1824 Global brands and innovative products One of the top 4 leading confectionery companies in the world Only focuses on confectionary products. Products available in almost all distribution Channels. Financially strong, with continued revenue And profit growth annually. Weaknesses Too many products and brands Highly dependent on confectionery market High cost base when compared to some Smaller confectionery companies. Relatively small presence in emerging Markets. Opportunities Entry into new markets (e.g. India China) with its established Brands. Ability to introduce new product extensions in existing markets using its established Brands Acquisitions of other confectionery companies. Threats New legislations and regulations which may increase costs Social impact from consumer groups on health related issues New entrants into the confectionery industry Products could be easily copied by competitors (carbon copy) 2.2.4 Value Chain Analysis Support Activities Firm Infrastructure Formation: Includes general management, planning management, finance, legal, accounting, quality management, public affairs, etc . Human Resource Management Personal activities: All activities that links with recruiting, development (training, education), retention and compensation of employees, manager, etc . Technology Development R D, etc : Include the technology development to support the value chain activities, i.e., Process automation, Research Development, design and redesign, etc. Procurement Purchasing inputs: The role of purchasing inputs i.e., procurement of raw materials, machines, spare parts, servicing, buildings, etc . Primary Activities Inbound Logistics Receiving inputs : Activities that associates with receiving, storing, transportation scheduling, inventory control Operations Building the product/ providing the service : Includes packaging, assembly, machining, maintenance, testing, activities that transform the final input into final product Outbound Logistics Distributing the product to buyers : Activities that involved the finished product to get to the customers; warehouse, orders, transportation, distribution, etc Marketing Sales Pre-sale support : Activities associated with getting buyers to purchase the product including channel selection, promotion, advertising selling, pricing, retail management, etc Customer Service Post-sale support : the activities that maintain enhance the products value, including customer support, repair services, installation, training, spare parts management, upgrading, etc Task 02 3.1 Marketing Objectives As the business still has significant untapped potential both in terms of top line growth and returns. By exploiting the strength of our leadership positions to continue to grow their market share and significantly increase the margins and returns, cadbury aim to achieve their vision of becoming the biggest and best confectionery company in the world. Vision into Action (VIA) plan for 2008 to 2011 aligns the energies and efforts of the teams around the world behind a number of priorities which will make the most impact on our revenue and margin performance. In order to generate superior returns for our shareowners, our VIA will deliver six financial targets. These are set out in our financial performance scorecard below: Organic revenue growth of 4% 6% every year Total confectionery share gain Mid-teens trading margins by 2011 Strong dividend growth An efficient balance sheet Growth in Return on Invested Capital (ROIC) To achieve these financial goals, have a growth and efficiency strategy which aligns behind our focus on fewer, faster, bigger and better. This focus is being applied to all aspects of our business. Corporate objective: Achieve sales of min. GBP25 Mil in 2009 UK Market Achieve sales of GBP80Mil in 20011, UK Market Functional objective: To increase 6% by end 2009 Operational objective: Achieve min of 80% consumer awareness of CCE Twisted within 12 months of launch Marketing Products, price, place promo, people, process, physical evidence Director Or CEO 3.2 Strategy The strategy for any marketing project is the key to the success of the project. It should map out what needs to be done, targeting which consumers, and providing them with what value, through the product offered. 3.2.1 Segmentation of Market Cadbury segments the UK Chocolate market based on Geography, Demographics and Psychographics to identify the target market segments for their Cadbury Cream Egg Twisted. Geography Cadbury geographically segments the UK chocolate market by:- Urban market (Cities) e.g. London, Glasgow, Cardiff, Manchester, etc Suburb markets (Towns) e.g. Barnstable, Abingdon, Stamford Others (Villages) e.g. Sawston The company identifies the size of the chocolate market, per capita consumption, growth trends, as well as analyses each segment in terms of Cadburys market share, Cream Egg lovers and chocolate bar consumption. This will provide Cadbury the necessary information to target the right market for Cadbury Cream Egg Twisted. Demographic Demographic segmentation allows Cadbury to understand the chocolate market by age, gender, income group, etc. This allows Cadbury to identify which groups are the chocolate lovers, which group prefers Cream Eggs, which group prefers bar chocolates, etc. Psychographic Psychographic segmentation is based on consumer lifestyle, attitudes and motives. Cadbury segments the UK chocolate market, based on consumers who prefer branded goods, those who prefer taste, texture or shapes. By doing this, the company is able to identify the target segment which will best suit the Cadbury Cream Egg Twisted product. 3.2.2 Targeting the market After establishing the market segmentation, the next step is to evaluate each segment and choose which possible segments should the company target and offer Cadbury Cream Egg Twisted in order to meet its marketing objectives. Based on the segmentation analysis, Cadbury is targeting the following groups:- All locations around UK, with greater focus on urban markets. Across all channels, especially super and hyper markets, and convenient stores, where the chocolate consumption per capita is high. Children, teenagers and females, who are seen to be lovers of Cadbury Chocolate bar lovers, the group which Cadbury is hoping to switch from traditional bars to the Cadbury 3.2.3 Positioning Cadbury Cadbury is having broader ranges targeting many segments. Youth segment should position as Love and entertainment. Teenagers can attract through adventure aspiration. Childrens mind goes to various tastes and small gifts they are getting. Therefore should do the positioning accordingly. 3.2.4 BCG Matrix The BCG or Boston Consulting Matrix is a tool used to analyze the portfolio of a company. It classifies business units or product ranges into four categories based on a matrix of market growth rate and market share position. The market growth rate determines the attractiveness of the industry and the relative market share shows the competitive position of the business. Below is the BCG Matrix. Details about the 4 categories are as follows:- Cash Cows business units that have large market share in a mature, slow growing industry. Cash cows require little investment and generate cash that can be used to invest in other business units. Stars- business units that have large market shares in a fast growing industries stars may generate cash, but because the market is growing rapidly they require investment to maintain their lead. If successful, a star will become a cash cow when its industry matures. Question Marks business units that have small market shares in high growth markets. These business units require resources to grow market share, but whether they will succeed and become stars is unknown. Dogs business units that have small market shares in mature industries. A dog may not require substantial cash but it ties up capital that could better be deployed elsewhere. Unless a dog has some other strategic purpose it should be liquidated if it has little prospect for it to gain market share. In summary, the BCG matrix provides a framework for allocating resources among business units within a company, and it will be useful for us to review the portfolio of our Chocolate Business. 3.3 Marketing Mix The marketing mix is a combination of critical factors that make up the marketing strategy for a product, which helps the company to successfully achieve the set marketing objectives. 3.3.1 Product Cadbury UK emphasizes on the need for strong brand image, and therefore all the decisions they make with regards to its products are in line with the brand image. The product and packaging are designed to project and communicate the brand image reflecting Cadbury as who they are. The product reflects the innovation, high quality and nutritional value it provides to its customers, whilst the packaging clearly reflects the familiar purple corporate brand color and corporate brand logo, associated with reliability and quality. Cadbury maintains the original Cream features and taste, which is a well loved product. Uses no artificial colorants or banned additives, and meets all EU food standards. Product is in a twisted bar form to attract chocolate bar lovers. Personality of the Brand is fun and novel to target the young trendy and female market segment. Specially lovers Packaging is colorful, to attract the children, teenage and young adult market. 3.3.2 Price Pricing of products is key in reflecting the image of a brand. This is why Cadbury carefully considers the image of the product, the value it offers to the consumer and who is the target consumer, before it determines the price of any of its products. It is obvious that different Cadbury products, targeted at different segments of the market are priced differently. The decision on pricing does have an impact to the brand. For example Cadbury offers its bar chocolates at a premium price compared to Tescos or Sainsbury bar chocolates, for the mass market. Cadbury also sells some of its high end products to reflect a luxury image, and can command good premiums, example Cadbury Milk Tray, Cadbury Roses and Green Blacks. The price of a product is also dependent on customers perception of the brand which Cadbury takes into account before it prices its products. However, with the current economic scenario, Cadbury gives special deals, for example Cadbury Dairy Milk bars 20% more (means big ger size) at the same selling price without reducing the price and affecting the brand image. Cadbury priced to competitive price GBP per gram it is cheaper than the Cream, which allows differentiation. 3.3.3 Placement Cadbury chooses carefully the distribution channels it places its products based on the brand image of the products. For example for its Cadbury Dairy Milk bar range of products, because it is targeted to the mass consumer, this range of products are accessible across all channels, in all super and hypermarkets, chain retail outlets, other convenience stores and even in the mom and pop shops. For the premium products, eg Green Blacks brand, Cadbury carefully places them at high end outlet, such as Selfridges and Airports. Cadbury will be available across all distribution channels in the UK market. Focus will be in Hyper and Supermarkets as well as convenient stores, at prominent locations within the stores. Greater visibility will be provided at urban segments (both cities and towns). 3.3.4 Promotion Depending on the brand image, the target consumer and market, Cadbury carefully chooses its communication strategy to meet the objectives of increasing awareness and ultimately pulling the consumer to purchase its products. Every promotional activity has its own strategy and this can can vary from increasing brand awareness, maintaining the brand value, educate consumers about a new product, increasing seasonal purchases, or campaigns such as choose Cadbury to highlight the positive emotional value of the brand. However, due to the current economic downturn, Cadbury carefully selects its promotional activities; such that it has maximum returns for its promotional spend. With the advent of the electronic media, Cadbury has created a number of websites for its popular brands for consumer/members to be active. These websites have education information, games, good associates such as purple goes green, cocoa partnership and fair-trade. Cadbury has recently agreed to partnership with the 2012 Olympic, which will give its brands, global recognition. Websites are www.cadbury.co.uk, www.cadburycremeegg.co.uk. www.aglassandahalffullproduction.com, etc. Above the line promotion via TV, Radio and print media. Advertising will focus on target groups, e.g. children, teenagers, young adults and females. Below the line activities will be carried out at urban markets at high traffic outlets, such as Hyper and Supermarket concourses. Special standees will be appropriately designed to portray the fun and novel personality of the product, and placed in major outlets. Task 03 4.1 Key Issues faced by Cadbury and Implications to the Marketing Plan Key Issues Implication to the Marketing Plan The economic slowdown and credit crunch Possibility that the market will shrink Competition will be intensive driving prices to be more competitive. Pressure from consumer groups on health related issues Need to have more PR with consumer groups Need to educate consumers on ingredients used in products Higher legislations and standards for industry To support this in order to create higher barriers to entry for new entrants into the industry Too many products and brands To implement a rationalization program to weed out older and low margin brands Consumer awareness to create pull To conduct effective AP programs to bring awareness to consumers. Conduct market research to establish consumer needs and trends Growing in a challenging market Introduce new products in existing markets using established Brands Introduce existing Brands in new markets Understanding the Competition Conduct market research to determine level and position of competitors in the market 4.2 McKenzies 7S Framework The McKenzies 7S framework is a value based management model, which looks at all the key elements which make up an organization, and it enables us to evaluate the effectiveness of our Marketing organization. An effective organization achieves a fit between all these 7 key elements, and should any element change, it affects all other elements and hence the organization as a whole. The McKenzies 7S framework is made up of hard and soft elements. Hard elements are those which are easily identifiable and visible, whilst the Soft elements are those which are less visible and are below the surface. Most organizations tend to focus on the hard elements, and ignore the soft ones, which tends to be an ineffective way of diagnosing and solving an organization issue. The 7S framework is a useful tool used to analyze the current state of an organization. Below is a pictorial view of the McKenzies 7S framework showing the Hard elements (green) and Soft elements (yellow) Hard Elements Strategy plans for the allocation of a firms scarce resources over time to reach identified goals. Structure the way the organizations units relate to each other; centralized, functional divisions (top-down); decentralized (the trend in larger organizations), matrix, network, holding etc. Systems the procedures, processes routines that characteri